HOFT wanted me to create a booklet to help prospective students understand their ESL and Test Prep programs. I did the design, layout, photography of Austin, and completed the print production for the booklet. HOFT printed thousands of them. Capturing the students imaginations was important. Moving all the way across the world to learn English and go to college is quite an adventurous thing to do (especially if you live in Saudi Arabia). So I wanted to tug on those heartstrings. I wanted to plant the idea that they could come to love Austin while learning English and advancing their careers.
