The CEE wanted to communicate better with their customers and partners. My role was to lead my team through the entire process. I art directed the illustration and took the pictures. We created marketing principles to guide our work and did enough research so that we really approached the CEE thoughtfully and came to understand their challenges. Our output was a great pamphlet with tons of illustrations that would clearly communicate to their targets, an app that could contain all the real time energy use and waste information in their home.
